Working Backwards - Colin Bryar & Bill Carr

Working Backwards by Colin Bryar & Bill Carr

Working Backwards by Colin Bryar and Bill Carr offers an unprecedented inside look at the principles, processes, and leadership practices that built Amazon into one of the most innovative and influential companies in the world. With a combined twenty-seven years at Amazon — much of it spent during the company’s most transformative period — Bryar and Carr reveal the methods behind iconic products like Amazon Prime, Kindle, Amazon Studios, and Amazon Web Services. Buy in Kenya with Fast Delivery

What you’ll learn from Working Backwards by Colin Bryar & Bill Carr:

• How Amazon uses customer obsession as the foundation for innovation

• Why “working backwards” from the customer leads to better products

• Detailed insights into Amazon’s leadership principles and internal processes

• How teams can scale decision-making, execution, and creativity

• Practical tools you can apply immediately in your business or career

Who should read the book

Perfect for entrepreneurs, product builders, operators, and leaders seeking to learn from one of the most successful companies of the modern era. Ideal for anyone interested in innovation, leadership, technology, or organizational excellence.

Why buy Working Backwards from Readers’ Republik:

• Fast delivery anywhere in Kenya

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