The Unsold Mindset - Colin Coggins

The Unsold Mindset: Redefining What It Means to Sell – Colin Coggins

Selling today isn’t about pressure or persuasion—it’s about trust, curiosity, and genuine connection. In The Unsold Mindset, Colin Coggins challenges outdated sales tactics and shows how modern selling is really about helping, listening, and creating value. Drawing from real-world experience and behavioral insights, this book reframes sales as a human skill anyone can learn, not a personality trait you’re born with. It’s especially relevant in a world where buyers are more informed and skeptical than ever. Buy in Kenya with fast delivery.

What you’ll learn

• Why traditional sales tactics no longer work

• How to sell by listening, not pushing

• The mindset shift from “selling” to “helping”

• How to build trust and long-term relationships

• Practical techniques for modern, ethical selling

Who should read the Book

• Sales professionals and account managers

• Entrepreneurs and business owners

• Consultants, freelancers, and service providers

• Anyone who needs to influence without pressure

Why buy The Unsold Mindset from Readers’ Republik

• Fast delivery anywhere in Kenya

• Carefully curated business and sales books

• Support a local, independent Kenyan bookstore