The Power of Unreasonable People - John Elkington

The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World – John Elkington & Pamela Hartigan

Big change rarely comes from playing it safe. In The Power of Unreasonable People, John Elkington and Pamela Hartigan tell the stories of social entrepreneurs who refused to accept the world as it is—and built businesses that solve real social and environmental problems. The book shows how “unreasonable” thinking can unlock innovation, create new markets, and drive impact at scale. It’s an inspiring and practical read for anyone who believes business can be a force for good. Buy in Kenya with fast delivery.

What you’ll learn

• What makes social entrepreneurs different

• How to turn social problems into sustainable businesses

• Ways to scale impact without losing purpose

• How markets can be reshaped to serve people and planet

• Lessons from real-world change-makers

Who should read the Book

• Social entrepreneurs and impact founders

• Business leaders interested in purpose-driven growth

• Nonprofit and NGO professionals

• Anyone passionate about innovation and social change

Why buy The Power of Unreasonable People from Readers’ Republik

• Fast delivery anywhere in Kenya

• Curated business, leadership, and impact titles

• Support a local, independent Kenyan bookstore