The Longevity Economy - Joseph F. Coughlin

The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market by Joseph F. Coughlin

Aging is not decline—it’s one of the biggest economic opportunities of our time. In The Longevity Economy, Joseph F. Coughlin challenges outdated ideas about “old age” and reveals how people over 50 are reshaping markets, work, innovation, and consumption. Drawing on decades of groundbreaking research, Coughlin shows that this rapidly growing group is wealthier, more ambitious, and more diverse than businesses assume. He explains why misunderstanding older consumers leads to missed opportunities—and how companies can design products, services, and experiences that truly meet their needs. This book is an essential guide to understanding a market worth trillions and still growing. Buy in Kenya with fast delivery.

What you’ll learn:

• Why traditional views of aging are holding businesses back

• How the 50+ population is redefining consumption and innovation

• The economic power and influence of older consumers

• Why women are central to the future of the longevity economy

• How businesses can bridge the gap between myth and reality

Who should read this book:

• Business leaders and executives

• Entrepreneurs and product innovators

• Marketers and strategists

• Anyone interested in demographics, aging, and future markets

Why buy The Longevity Economy from Readers’ Republik:

• Authentic, original business and economics titles

• Fast delivery anywhere in Kenya

• Carefully curated books for forward-thinking readers