The Four - Scott Galloway

The Four — Scott Galloway

The Four is an eye-opening analysis of Amazon, Apple, Facebook, and Google, revealing the strategies that made them the most powerful companies in the world. Scott Galloway, bestselling author and NYU professor, digs beneath the myths and shows how these tech giants dominate our lives, markets, and emotions.

Most people think they understand how these companies reached the top—but Galloway reveals the hidden forces behind their rise. From manipulating human behavior to shaping global markets, the Four operate on a scale and speed few can match. This book also offers practical lessons you can apply to your own business, career, or understanding of the modern economy. Buy in Kenya with fast delivery.

What you’ll learn

• How Amazon, Apple, Facebook, and Google achieved unprecedented dominance

• The emotional and psychological strategies they use to influence behavior

• Why the stock market tolerates their actions when others would fail

• How to apply their tactics to grow your own business or career

• Insights into competing or collaborating in a world shaped by these giants

Who should read the book

• Entrepreneurs and business leaders

• Professionals navigating careers in the tech or business world

• Anyone curious about the influence of Big Tech on society

• Readers looking for actionable lessons from the most successful companies

Why buy The Four from Readers’ Republik

• Fast and reliable delivery anywhere in Kenya

• Carefully selected books with practical insights

• Trusted Kenyan online bookstore for serious readers