Obliquity - John Kay

Obliquity by John Kay

Obliquity explores a powerful idea: sometimes the best way to reach your goals is not the direct path. Economist John Kay shows how indirect strategies often lead to better success in business, life, and decision-making. Buy in Kenya with fast delivery.

What You’ll Learn

• Why direct goals (profit, happiness, success) are often best achieved indirectly

• How companies thrive by focusing on purpose, not just profits

• Why the richest and happiest people rarely chase wealth or happiness directly

• Real examples from business, economics, sports, and problem-solving

• How to think creatively when facing difficult or complex challenges

Who Should Read the Book

Perfect for entrepreneurs, leaders, strategists, problem-solvers, or anyone who wants a smarter way to approach goals and decision-making.

Why Buy Obliquity from Readers’ Republik

• Fast delivery anywhere in Kenya

• Trusted Kenyan online bookstore

• Curated selection of impactful nonfiction reads