Nudge - Richard H. Thaler

Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler & Cass R. Sunstein

Nudge is a groundbreaking book on how people really make decisions—and why we so often get them wrong. Written by Nobel Prize–winning economist Richard H. Thaler and legal scholar Cass Sunstein, it explains how small changes in the way choices are presented can lead to better outcomes in everyday life. Buy in Kenya and enjoy fast delivery.

What you’ll learn

• Why human decisions are influenced by bias, habits, and shortcuts

• How “choice architecture” shapes decisions without force or coercion

• Simple nudges that improve health, savings, and personal well-being

• How governments and organizations can design better policies

• Ways to make smarter choices while preserving freedom

Who should read the Book

This book is perfect for business leaders, policymakers, entrepreneurs, educators, and curious readers interested in psychology, economics, and human behavior. It’s especially useful for anyone who wants to improve decision-making at work, at home, or in society.

Why buy Nudge from Readers’ Republik

• Fast delivery anywhere in Kenya

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