Misbehaving - Richard H. Thaler

Misbehaving: The Making of Behavioral Economics by Richard H. Thaler

Traditional economics assumes people always act rationally—but we don’t. In Misbehaving, Richard Thaler, a Nobel Prize-winning economist, explores the quirks of human behavior and how they affect markets, decisions, and everyday life. This book blends research, stories, and humor to reveal why people often make “irrational” choices—and what we can learn from them. Buy in Kenya with fast delivery.

What you’ll learn

• How human behavior often deviates from classical economic theory

• Insights into why people make irrational financial decisions

• The principles behind behavioral economics and “nudges”

• How behavioral insights can improve decision-making in business and life

• Real-world applications of behavioral economics

Who should read the book

• Students and professionals in economics, finance, and psychology

• Business leaders and managers seeking better decision-making strategies

• Anyone curious about human behavior and economic choices

• Policy makers and social planners

Why buy Misbehaving from Readers’ Republik

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