Mindf*ck - Christopher Wylie

Mindf*ck: Inside Cambridge Analytica’s Plot to Break the World by Christopher Wylie

In this explosive insider account, Christopher Wylie—the former data scientist turned whistleblower—reveals how Cambridge Analytica weaponized personal data to manipulate elections and influence public opinion across the world. Mindfck* exposes the dark intersection of big data, psychology, politics, and power, showing how social media platforms were used to target voters at scale with unsettling precision. Urgent, unsettling, and deeply relevant, this book is a must-read for anyone trying to understand how modern democracy is being reshaped behind the scenes. Buy in Kenya with fast delivery.

What you’ll learn

• How Cambridge Analytica harvested and used personal data

• The role of social media in political manipulation

• How psychographic profiling influences voter behavior

• The ethical dangers of data-driven politics

• Why digital power threatens democratic systems

Who should read the book

• Readers interested in politics and technology

• Journalists and media analysts

• Students of data, psychology, and ethics

• Anyone concerned about privacy and democracy

• Readers seeking context behind modern elections

Why buy Mindf*ck from Readers’ Republik

• Buy in Kenya with fast delivery

• Trusted Kenyan online bookstore

• Carefully curated politics and technology titles