It’s Not How Good You Are, It’s How Good You Want to Be – Paul Arden

It’s Not How Good You Are, It’s How Good You Want to Be – Paul Arden 

It’s Not How Good You Are, It’s How Good You Want to Be is Paul Arden’s energetic, witty guide to unlocking creative potential and pushing past self-imposed limits. Drawing from his experience as one of the world’s top advertising minds, Arden delivers concise, bold insights on problem-solving, communicating effectively, taking risks, and thinking differently in work and life.

Packed with short reflections, striking visuals, and unconventional advice, this small book carries big inspiration. It challenges readers to reimagine what’s possible, embrace mistakes, and pursue ambition with clarity and courage. Buy in Kenya with fast delivery.

What You’ll Learn

• How ambition shapes creative and professional success

• Fresh approaches to problem-solving and communication

• Why mistakes and risks are essential to growth

• How to think bigger, bolder, and more creatively

• Practical wisdom from one of advertising’s most influential figures

Who Should Read This Book

Creatives, entrepreneurs, marketers, professionals seeking inspiration, and anyone who wants a quick, energizing push toward greater ambition and confidence.

Why Buy from Readers’ Republik

• Fast delivery anywhere in Kenya

• Trusted online bookstore

• Curated selection of creativity, business, and personal-growth titles