Inside Coca-Cola - Neville Isdell

Inside Coca-Cola: The Neville Isdell Story by Neville Isdell

Inside Coca-Cola tells the remarkable story of Neville Isdell, the CEO who revitalized one of the world’s most iconic brands. Over a 30-year career at Coca-Cola, Isdell navigated crises, opened new markets, and upheld the company’s commitment to corporate responsibility. Buy in Kenya with fast delivery.

What You’ll Learn

• How to manage global business challenges across diverse markets.

• Strategies for brand revival and maintaining corporate integrity.

• Crisis management lessons from real-world situations in India, Turkey, and beyond.

• Insights into leadership and mentoring future leaders like Muhtar Kent.

• The global perspective of running a multinational company.

Who Should Read the book

Business leaders, entrepreneurs, management students, and anyone interested in global corporate strategy and brand management.

Why Buy Inside Coca-Cola from Readers’ Republik

• Fast delivery across Kenya

• Authentic copies for professionals and business enthusiasts

• Convenient online shopping from a Kenyan-owned bookstore