Influence - Robert B. Cialdini

Influence: The Psychology of Persuasion — Robert B. Cialdini

Robert B. Cialdini explores the science behind why people say “yes” and how to ethically apply the principles of persuasion. Packed with research and real-world examples, this book reveals the techniques that shape decisions in marketing, business, and everyday life. Buy in Kenya with fast delivery.

What you’ll learn

• The six key principles of influence: reciprocity, commitment, social proof, authority, liking, and scarcity
• How persuasion affects decision-making in personal and professional contexts
• Strategies to recognize and resist manipulation
• Techniques to ethically influence others
• Insights into human behavior and compliance

Who should read the Book

• Professionals in marketing, sales, and leadership
• Students of psychology, business, and communication
• Anyone interested in understanding human behavior
• Readers who want practical tools for ethical persuasion

Why buy Influence from Readers’ Republik

• Fast delivery across Kenya
• Trusted Kenyan online bookstore
• Competitive local pricing
• Easy ordering and reliable service