Friction - Roger Dooley

Friction: The Untapped Force That Can Be Your Most Powerful Advantage — Roger Dooley

Friction reveals why unnecessary complexity quietly destroys productivity, profits, and customer loyalty. Roger Dooley explains how small barriers—extra steps, delays, and bureaucracy—create massive losses for businesses and economies.

This book shows how removing friction can become a powerful competitive advantage. Buy in Kenya with fast delivery.

What you’ll learn

• What “friction” is and how it hurts performance and growth

• Where hidden friction exists in customer journeys and operations

• How small obstacles lead to lost sales, time, and trust

• Practical ways to simplify processes and decisions

• How to build positive habits that boost speed and efficiency

Who should read the Book

This book is ideal for business leaders, managers, marketers, product teams, and entrepreneurs who want to improve efficiency and customer experience. It’s especially useful for organizations looking to scale without chaos.

Why buy Friction from Readers’ Republik

• Buy in Kenya from a trusted local bookstore

• Fast delivery across Kenya

• Carefully curated business, marketing, and leadership titles

• Reliable service for professionals focused on growth