Economist: Marketing for Growth by Iain Ellwood
Marketing for Growth shows how marketing can become the most powerful driver of business growth. Using real-world examples from global companies like Amazon, Red Bull, Zara, and Virgin, the book provides practical guidance on generating revenue, improving profitability, and growing sustainably. Buy in Kenya with fast delivery.
What you’ll learn:
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How to identify and prioritize your most valuable customers
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Effective strategies to drive revenue growth
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Ways to improve profitability through smarter marketing
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How marketing insights can guide product, service, and process improvements
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Lessons from global businesses across multiple industries
Who should read this book:
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Marketing professionals aiming to maximize impact
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Business leaders seeking growth strategies
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Entrepreneurs looking to align marketing with profit
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Students of business, marketing, and management
Why buy Economist from Readers’ Republik:
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Authentic, original business titles
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Fast delivery anywhere in Kenya
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Curated books for serious thinkers and business leaders
