Crossing the Chasm - Geoffrey A. Moore

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore

Crossing the Chasm is the definitive guide to turning innovative products into mainstream successes. Geoffrey A. Moore explains why many breakthrough technologies fail to reach mass markets and introduces the famous “Technology Adoption Life Cycle,” highlighting the critical gap between early adopters and the early majority. Fully revised and updated, this edition includes modern examples, digital-era marketing strategies, and fresh insights to help innovators successfully scale adoption and accelerate growth. Buy in Kenya with fast delivery.

What you’ll learn:

• How the Technology Adoption Life Cycle works

• Why disruptive products often fail to reach mainstream customers

• Strategies for crossing the gap between early adopters and the early majority

• Modern marketing approaches for high-tech and digital products

• How to accelerate adoption across all customer segments

Who should read the Book:

• Startup founders and product managers

• Marketers selling innovative or disruptive products

• Entrepreneurs and business leaders in tech-driven industries

Why buy Crossing the Chasm from Readers’ Republik:

• Reliable and original titles

• Easy ordering straight to your doorstep

• Fast and convenient delivery across Kenya