Creativity, Inc. – Ed Catmull

Creativity, Inc. – Ed Catmull

Creativity, Inc. by Ed Catmull—co-founder and president of Pixar Animation Studios—is a powerful guide to unlocking originality, building creative teams, and leading organisations that consistently produce world-class work. Offering unprecedented access into Pixar’s legendary “Braintrust” meetings, postmortems, and decision-making rooms, Catmull explains the principles behind iconic films like Toy Story, Finding Nemo, The Incredibles, Up, and Inside Out. Part leadership manual, part creativity blueprint, this book reveals how to nurture innovation while protecting a team from the forces that undermine it. Buy in Kenya with fast delivery.

What You’ll Learn

• How Pixar created a repeatable system for world-class creativity

• Leadership principles that help teams feel safe, inspired, and courageous

• How to build a culture that welcomes candor and eliminates fear

• Techniques for managing crises, uncertainty, and creative conflict

• Practical tools for leading ambitious, high-performing teams

Who Should Read This Book

Entrepreneurs, creatives, managers, startup leaders, innovators, and anyone interested in building teams that consistently produce exceptional work.

Why Buy from Readers’ Republik

• Fast delivery anywhere in Kenya

• Trusted online bookstore

• Curated selection of leadership and creativity bestsellers