Building a Social Business – Muhammad Yunus

Building a Social Business by Muhammad Yunus

Building a Social Business is Nobel Peace Prize winner Muhammad Yunus’s groundbreaking guide to a new form of capitalism—social business, enterprises created not to maximize profit but to solve human problems sustainably. Expanding on his pioneering work with Grameen Bank and microcredit, Yunus shows how businesses can blend innovation, financial discipline, and social purpose to address poverty, healthcare, education, and inequality. Through practical frameworks and real-world examples, he illustrates how social businesses can be launched, structured, funded, and scaled to create long-lasting impact. Buy in Kenya with fast delivery.

What You’ll Learn from Building a Social Business

• The core principles and structure of social business

• How social businesses differ from charities and profit-only companies

• Strategies for designing purpose-driven business models

• Case studies from around the world, including Grameen partnerships

• How to raise capital and measure impact sustainably

• Why mission-aligned entrepreneurship is crucial for solving global challenges

Who Should Read Building a Social Business

Entrepreneurs, founders, investors, development professionals, policymakers, business students, and anyone interested in social innovation and impact-driven enterprise.

Why Buy Building a Social Business from Readers’ Republik

• Fast delivery anywhere in Kenya

• Trusted local bookstore

• Curated selection of business, leadership, and social impact titles