Barking Up the Wrong Tree – Eric Barker

Barking Up the Wrong Tree by Eric Barker

Barking Up the Wrong Tree challenges the traditional, feel-good advice about success and replaces it with evidence-based insights drawn from psychology, neuroscience, survival studies, and the world’s most unconventional high performers. Eric Barker uncovers why valedictorians rarely become millionaires, how weaknesses can become superpowers, why “nice guys” might win more often than we think, and how lessons from pirates, gang members, Navy SEALs, and even Spider-Man reveal what truly drives achievement. Engaging, counterintuitive, and deeply practical, this book shows how ordinary people can apply scientific findings to build a career, relationships, and life that actually works. Buy in Kenya with fast delivery.

What You’ll Learn from Barking Up the Wrong Tree

• Why traditional success advice often fails

• How to turn perceived weaknesses into meaningful advantages

• What extreme performers can teach us about cooperation and resilience

• Why confidence is overrated—and what truly creates progress

• The hidden ingredient behind “grit” and long-term endurance

• Practical frameworks for improving work, relationships, and motivation

Who Should Read Barking Up the Wrong Tree

Professionals, founders, corporate leaders, students, and anyone interested in behavioral science, personal effectiveness, and evidence-based success strategies.

Why Buy Barking Up the Wrong Tree from Readers’ Republik

• Fast delivery anywhere in Kenya

• Trusted local bookstore

• Curated selection of personal development, psychology, and business titles