All Marketers Are Liars (Tell Stories) – Seth Godin

All Marketers Are Liars (Tell Stories) by Seth Godin

In All Marketers Are Liars (Tell Stories), Seth Godin reveals the timeless truth behind effective marketing: people don’t buy products—they buy stories they believe. Whether it’s a $20 wine glass that “improves” taste, a luxury car that feels superior to a cheaper twin, or premium sneakers that make us feel more confident, great marketers shape narratives that align with what customers already want to believe. Godin explains why stories matter, how they drive perception, and why authenticity is the line between persuasion and manipulation. This book is a practical, insightful guide to building brands that resonate in a world of infinite choices and limited attention. Buy in Kenya with fast delivery.

What You’ll Learn from All Marketers Are Liars

• Why stories—not features—create powerful brands

• How narrative shapes customer perception and value

• What makes a marketing story believable and shareable

• Why authenticity matters more than ever

• How to craft stories that fit your audience’s worldview

• Examples of brands that excel at storytelling (and those that fail)

Who Should Read All Marketers Are Liars

Marketers, founders, entrepreneurs, content creators, brand builders, and anyone interested in understanding how storytelling drives buying behavior.

Why Buy All Marketers Are Liars from Readers’ Republik

• Fast delivery anywhere in Kenya

• Trusted local bookstore

• Curated selection of marketing, business, and personal development books