W. Chan Kim and Renée Mauborgne are professors and authors widely regarded as two of the most influential voices in modern business strategy. Kim, born in South Korea, and Mauborgne, an American, are longtime professors at INSEAD, where they co-direct the INSEAD Blue Ocean Strategy Institute, and rose to international acclaim with their bestselling book Blue Ocean Strategy, followed by works including Blue Ocean Shift and Beyond Disruption. Drawing on years of research analyzing companies across dozens of industries, their work introduced the widely adopted concept of "blue oceans," uncontested market spaces where businesses can create new demand rather than competing head-to-head in crowded, existing markets. Blue Ocean Strategy became one of the best-selling business strategy books in history, translated into more than 40 languages and adopted as a strategic framework by companies, governments, and organizations around the world. Their research-driven approach has reshaped how business leaders think about innovation, competition, and value creation, moving strategic thinking beyond traditional competitive analysis toward the deliberate creation of new markets. Known for their rigorous, research-backed approach to business strategy and innovation, Kim and Mauborgne's work continues to shape modern business thinking and inspire readers across the world.