Marketing 4.0 - Philip Kotler

Marketing 4.0: Moving from Traditional to Digital by Philip Kotler

Marketing 4.0 explains how marketing has fundamentally shifted in a hyper-connected, digital-first world. Philip Kotler shows how brands must adapt to changing customer behavior, shrinking attention spans, and the power of online communities. Buy in Kenya and enjoy fast delivery.

What you’ll learn

• How marketing has evolved from traditional to digital

• Why connected consumers now control brand conversations

• How to combine online and offline marketing effectively

• Ways to create WOW moments that capture attention

• How to build loyal, vocal customers in the digital age

Who should read the Book

Marketers, entrepreneurs, business owners, content creators, and students who want to understand modern marketing and stay relevant in a digital marketplace.

Why buy Marketing 4.0 from Readers' Republik

• Fast delivery anywhere in Kenya

• Trusted local bookstore

• Curated selection of meaningful reads