Predictably Irrational - Dan Ariely

Predictably Irrational: The Hidden Forces That Shape Our Decisions — Dan Ariely

Dan Ariely explores the surprising ways our minds work, revealing why we often make irrational choices in predictable patterns. Combining behavioral economics with real-life experiments, this book uncovers the hidden factors that influence decisions in money, work, and daily life. Buy in Kenya with fast delivery.

What you’ll learn

• How hidden forces affect your decisions without you realizing
• Why people consistently make predictable mistakes
• Insights into consumer behavior and personal finance
• How to recognize and counteract irrational thinking
• Practical lessons for smarter choices in everyday life

Who should read the Book

• Students and enthusiasts of behavioral economics and psychology
• Professionals seeking better decision-making strategies
• Anyone curious about human behavior and thought patterns
• Readers looking to understand why we act against our own interests

Why buy Predictably Irrational from Readers’ Republik

• Fast delivery across Kenya
• Trusted Kenyan online bookstore
• Competitive local pricing
• Easy ordering and reliable service