Hooked - Nir Eyal

Hooked: How to Build Habit-Forming Products by Nir Eyal

In Hooked, Nir Eyal explores why some products become part of our daily routines while others are quickly forgotten. Drawing from years of research and real-world experience, he introduces the Hook Model—a four-step process used by many successful companies to build products that keep users coming back. This revised and updated edition blends psychology, technology, and practical design thinking to show how habit-forming products are created ethically and effectively. Buy in Kenya with fast delivery.

What you’ll learn:

• The four-step Hook Model behind habit-forming products

• Why habits are more powerful than motivation or advertising

• How to design products users return to naturally

• Real-world examples from tech and consumer apps

• Practical steps to build products people genuinely love

Who should read the book:

• Product managers and designers

• Startup founders and entrepreneurs

• Marketers and growth strategists

• Anyone curious about how products shape behavior

Why buy Hooked from Readers’ Republik:

• Buy in Kenya with fast delivery straight to your doorstep

• Easy and secure online ordering

• Support a Kenyan online bookstore