Whatever You Think, Think the Opposite - Paul Arden

Whatever You Think, Think the Opposite by Paul Arden

Whatever You Think, Think the Opposite by Paul Arden is a bold, unconventional, and energising guide to creativity, risk-taking, and breaking free from ordinary thinking. In this punchy and provocative book, Paul Arden — the legendary advertising executive and bestselling author of It’s Not How Good You Are, It’s How Good You Want to Be — challenges readers to rethink everything they consider “common sense.” Buy in Kenya with Fast Delivery.

What you’ll learn 

• Why playing it safe can be the riskiest decision of all

• How unconventional thinking sparks creativity and innovation

• How to challenge assumptions and break habitual thought patterns

• Why bold action often leads to breakthroughs in work and life

• Inspiration from real anecdotes, visuals, and counterintuitive insights

Who should read the book

Perfect for creatives, entrepreneurs, marketers, and anyone feeling stuck or constrained by traditional rules. Whatever You Think, Think the Opposite is a powerful spark for readers who want to think differently, act boldly, and reinvent their approach to life and work.

Why buy Whatever You Think, Think the Opposite from Readers’ Republik:

• Fast delivery anywhere in Kenya

• Trusted local bookstore

• Curated selection of meaningful reads