Branson – Tom Bower
KSh2,490.00
Description
Branson – Tom Bower
Branson by Tom Bower is a sharp, investigative biography that examines Richard Branson’s rise from a young entrepreneur to a global business icon. Bower digs beneath the public image to explore the strategies, risks, controversies, and relentless ambition that shaped the Virgin empire. The book presents a balanced portrait—highlighting both Branson’s brilliance and the tougher realities behind his success. It is a revealing narrative about branding, risk-taking, and leadership at scale. Buy in Kenya with fast delivery.
What You’ll Learn
- How Branson built the Virgin brand from scratch
- The business strategies behind his expansion into airlines, telecoms, and entertainment
- The role of risk-taking and bold marketing in his success
- Controversies, failures, and challenges often unseen by the public
- Lessons on leadership, resilience, and personal branding
Who Should Read This Book
Entrepreneurs, business leaders, students, strategists, and anyone interested in high-impact entrepreneurship.
Why Buy from Readers’ Republik
- Fast delivery anywhere in Kenya
- Trusted online bookstore
- Curated collection of high-quality titles
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