You Are a Brand - Catherine Kaputa

You Are a Brand by Catherine Kaputa

In You Are a Brand!, Catherine Kaputa outlines ten powerful strategies used by top Madison Avenue brand managers to help you develop your own unique identity. Whether you want to stand out professionally, grow your business, or reinvent yourself, Kaputa provides a step-by-step playbook for building a personal brand that is memorable, persuasive, and authentically you. Buy in Kenya with fast delivery.

What you’ll learn 

• How to define a strong, differentiated personal brand

• Marketing and storytelling techniques used by the world’s top brands

• How to position yourself strategically in your career or business

• Tools for communicating your value with clarity and consistency

• Practical steps for building visibility, influence, and long-term credibility

Who should read the book

Perfect for professionals, entrepreneurs, jobseekers, freelancers, creators, and anyone who wants to stand out in a competitive world. Ideal for readers interested in branding, marketing, career development, and strategic communication.

Why buy You Are a Brand! from Readers’ Republik:

• Fast delivery anywhere in Kenya

• Trusted local bookstore

• Curated selection of meaningful reads