This is Marketing - Seth Godin

This Is Marketing by Seth Godin

This Is Marketing by Seth Godin brings together the core ideas and timeless principles from one of the most influential thinkers in modern marketing. After decades of shaping how entrepreneurs, creatives, and companies build meaningful brands, Seth Godin distills his most important lessons into a single, powerful framework for creating work that truly matters. Buy in Kenya with Fast Delivery. 

What you’ll learn 

• Why all great marketing starts with empathy and service

• How to define and reach your smallest viable audience

• How to position your offering using meaningful signals and stories

• Why permission, trust, and connection outperform tactics and hacks

• How to build marketing that works long-term, regardless of trends

• Why effective marketers create change, not noise

Who should read this book

Perfect for entrepreneurs, founders, creators, marketers, brand builders, and anyone seeking a more ethical, effective, and human-centered approach to marketing. Ideal for readers who want to build brands that people care about — not just ads that get attention.

Why buy This Is Marketing from Readers’ Republik:

• Fast delivery anywhere in Kenya

• Trusted local bookstore

• Curated selection of meaningful reads