The X in CX - Sunny Bindra

The X in CX by Sunny Bindra

The X in CX by Sunny Bindra is a clear, practical guide to building unforgettable customer experiences in a world where every interaction matters. Sunny Bindra, one of East Africa’s most respected business thinkers, explains why great customer experience begins at the top and must flow through every touchpoint of a brand. In this book, Sunny Bindra breaks down what creates the “X factor” in customer experience and how organizations can design memorable journeys that turn customers into loyal advocates. Buy in Kenya with Fast Delivery.

What you’ll learn 

• Why leadership is the foundation of great customer experience

• How to embed empathy into every interaction with customers

• Ways to use technology to enhance, not replace, human connection

• The importance of creativity and constant reinvention in CX

• Practical tools for mapping and improving the entire customer journey

• How the best brands create emotional, memorable experiences that last

Who should read the book

Ideal for business owners, CX professionals, managers, marketers, entrepreneurs, service teams, and anyone looking to elevate customer satisfaction, loyalty, and brand reputation.

Why buy The X in CX from Readers’ Republik:

• Fast delivery anywhere in Kenya

• Trusted local bookstore

• Curated selection of meaningful reads