Hit Makers - Derek Thompson

Hit Makers – Derek Thompson 

Hit Makers uncovers the science behind why certain ideas, products, songs, and stories capture massive public attention while others disappear. Drawing on research from psychology, economics, sociology, and media studies, Derek Thompson breaks down the hidden patterns behind popularity—from classical music to viral TV shows and modern digital culture.

Thompson reveals how familiarity, storytelling, distribution, timing, and human psychology interact to create hits. By examining everything from Brahms’ Lullaby to Game of Thrones, he shows that “going viral” is rarely an accident—it is shaped by repeatable forces that influence what people remember, share, and love. Buy in Kenya with fast delivery.

What You’ll Learn

• The psychology behind why certain ideas become popular

• How familiarity and novelty drive audience behaviour

• The role of distribution, networks, and media channels

• Why cultural hits follow predictable patterns

• How creators can increase the impact of their work

Who Should Read This Book

Creators, marketers, entrepreneurs, strategists, and readers interested in psychology, culture, innovation, and what drives mass attention in a crowded world.

Why Buy from Readers’ Republik

• Fast delivery anywhere in Kenya

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