Good Habits, Bad Habits - Wendy Wood

Good Habits, Bad Habits – Wendy Wood

In Good Habits, Bad Habits, renowned psychologist Wendy Wood reveals the science behind the astonishing 43% of our daily actions that occur without conscious thought. She explains how much of our behaviour—how we work, eat, exercise, shop, and interact—is shaped not by willpower but by deeply ingrained habit loops formed by our unconscious mind.

Wood blends decades of research with practical insights to show why relying on intention alone rarely leads to lasting change, and how habit formation, environment design, and automaticity offer a more reliable path to achieving personal goals. The book provides a compelling, science-backed framework for transforming behaviour by tapping into the power of the non-conscious mind. Buy in Kenya with fast delivery.

What You’ll Learn

• How habits are formed and why they dominate daily behaviour

• Why willpower fails—and what works instead

• Evidence-based strategies for creating good habits that stick

• How to break undesirable habits through friction and environment shifts

• The role of context, repetition, and reward in shaping behaviour

• Frameworks for aligning unconscious patterns with personal goals

Who Should Read This Book

Professionals seeking behavioural change, readers interested in psychology, individuals working on productivity or wellness goals, and anyone who wants a scientific approach to building better habits.

Why Buy from Readers’ Republik

Reliable Kenyan retailer, curated psychology and self-growth catalogue, premium packaging, responsive support, and fast nationwide delivery.