Brand Leadership - David A. Aaker

Brand Leadership by David Aaker & Erich Joachimsthaler

Brand Leadership breaks down how modern brands grow, compete, and stay relevant in fast-changing markets. Aaker—often called the “dean of brand equity”—shows why old-school brand management no longer works and how companies can build powerful, long-lasting brands. Packed with case studies from global giants, it’s practical, clear, and surprisingly easy to apply. Buy in Kenya with fast delivery.

What You’ll Learn

• How brand leadership differs from traditional brand management.

• Why brand equity is a core business asset—not just a marketing idea.

• Strategies top companies use to build strong, consistent, profitable brands.

• How culture, systems, and long-term thinking shape brand success.

• Lessons from brands like Virgin, Adidas, GE, Swatch, and McDonald’s.

Who Should Read the book

Perfect for marketers, founders, students, brand managers, business leaders, and anyone who wants to understand how strong brands are built and sustained.

Why Buy from Readers’ Republik

• Fast delivery anywhere in Kenya

• Authentic books only
  

• Easy shopping, secure payments, and reliable customer service