{"product_id":"youtility-jay-baer","title":"Youtility - Jay Baer","description":"\u003ch3 data-start=\"160\" data-end=\"219\"\u003eYoutility: Why Smart Marketing Is About Help Not Hype \u003cstrong data-start=\"220\" data-end=\"235\"\u003eby Jay Baer\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"239\" data-end=\"938\"\u003eIn a world full of noise, distractions, and endless advertising, traditional marketing is struggling to get attention. Jay Baer flips the script with a simple but revolutionary idea: \u003cstrong data-start=\"422\" data-end=\"464\"\u003estop trying to sell and start helping.\u003c\/strong\u003e In \u003cem data-start=\"468\" data-end=\"479\"\u003eYoutility\u003c\/em\u003e, he explains how marketing that genuinely helps people—rather than pushing products—creates lifelong customers and loyal brand advocates. The book is packed with practical examples, strategies, and case studies showing how companies have turned helpfulness into measurable business results. Baer’s approach is modern, actionable, and essential for anyone who wants to cut through the clutter of today’s marketing world. \u003cstrong data-start=\"900\" data-end=\"936\"\u003eBuy in Kenya with fast delivery.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"940\" data-end=\"964\"\u003eWhat you’ll learn:\u003c\/h3\u003e\n\u003cul data-start=\"965\" data-end=\"1335\"\u003e\n\u003cli data-start=\"965\" data-end=\"1039\"\u003e\n\u003cp data-start=\"967\" data-end=\"1039\"\u003eHow to create marketing that is inherently useful and customer-focused\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1040\" data-end=\"1105\"\u003e\n\u003cp data-start=\"1042\" data-end=\"1105\"\u003eWhy being helpful wins over hyping, advertising, and gimmicks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1106\" data-end=\"1184\"\u003e\n\u003cp data-start=\"1108\" data-end=\"1184\"\u003eTechniques to turn useful content into trust, loyalty, and repeat business\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1185\" data-end=\"1256\"\u003e\n\u003cp data-start=\"1187\" data-end=\"1256\"\u003eWays to stand out in a noisy marketplace without spending a fortune\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1257\" data-end=\"1335\"\u003e\n\u003cp data-start=\"1259\" data-end=\"1335\"\u003eReal-life examples of brands that succeeded by genuinely helping customers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1337\" data-end=\"1369\"\u003eWho should read this book:\u003c\/h3\u003e\n\u003cul data-start=\"1370\" data-end=\"1663\"\u003e\n\u003cli data-start=\"1370\" data-end=\"1435\"\u003e\n\u003cp data-start=\"1372\" data-end=\"1435\"\u003eMarketing professionals looking to innovate and drive results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1436\" data-end=\"1508\"\u003e\n\u003cp data-start=\"1438\" data-end=\"1508\"\u003eBusiness owners and entrepreneurs who want loyal, lifelong customers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1509\" data-end=\"1573\"\u003e\n\u003cp data-start=\"1511\" data-end=\"1573\"\u003eStudents of marketing, communications, and business strategy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1574\" data-end=\"1663\"\u003e\n\u003cp data-start=\"1576\" data-end=\"1663\"\u003eAnyone interested in modern, practical approaches to branding and customer engagement\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1665\" data-end=\"1702\"\u003eWhy buy Youtility from Readers’ Republik:\u003c\/h3\u003e\n\u003cul data-start=\"1703\" data-end=\"1870\"\u003e\n\u003cli data-start=\"1703\" data-end=\"1756\"\u003e\n\u003cp data-start=\"1705\" data-end=\"1756\"\u003eAuthentic, original business and marketing titles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1757\" data-end=\"1792\"\u003e\n\u003cp data-start=\"1759\" data-end=\"1792\"\u003eFast delivery anywhere in Kenya\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1793\" data-end=\"1870\"\u003e\n\u003cp data-start=\"1795\" data-end=\"1870\"\u003eCarefully curated books for business thinkers, entrepreneurs, and leaders\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Readers Republik","offers":[{"title":"Default Title","offer_id":43004168110169,"sku":null,"price":3950.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/4292\/1049\/files\/5_9a997dc8-e293-49ac-97ae-cd0cb0aa22e4.jpg?v=1768985507","url":"https:\/\/readersrepublik.com\/products\/youtility-jay-baer","provider":"Readers Republik","version":"1.0","type":"link"}