{"product_id":"the-longevity-economy-joseph-f-coughlin","title":"The Longevity Economy - Joseph F. Coughlin","description":"\u003ch3 data-start=\"108\" data-end=\"201\"\u003eThe Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market \u003cstrong data-start=\"202\" data-end=\"227\"\u003eby Joseph F. Coughlin\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"229\" data-end=\"955\"\u003eAging is not decline—it’s one of the biggest economic opportunities of our time. In \u003cem data-start=\"313\" data-end=\"336\"\u003eThe Longevity Economy\u003c\/em\u003e, Joseph F. Coughlin challenges outdated ideas about “old age” and reveals how people over 50 are reshaping markets, work, innovation, and consumption. Drawing on decades of groundbreaking research, Coughlin shows that this rapidly growing group is wealthier, more ambitious, and more diverse than businesses assume. He explains why misunderstanding older consumers leads to missed opportunities—and how companies can design products, services, and experiences that truly meet their needs. This book is an essential guide to understanding a market worth trillions and still growing. \u003cstrong data-start=\"919\" data-end=\"955\"\u003eBuy in Kenya with fast delivery.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"957\" data-end=\"979\"\u003eWhat you’ll learn:\u003c\/h3\u003e\n\u003cul data-start=\"980\" data-end=\"1294\"\u003e\n\u003cli data-start=\"980\" data-end=\"1042\"\u003e\n\u003cp data-start=\"982\" data-end=\"1042\"\u003eWhy traditional views of aging are holding businesses back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1043\" data-end=\"1110\"\u003e\n\u003cp data-start=\"1045\" data-end=\"1110\"\u003eHow the 50+ population is redefining consumption and innovation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1111\" data-end=\"1166\"\u003e\n\u003cp data-start=\"1113\" data-end=\"1166\"\u003eThe economic power and influence of older consumers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1167\" data-end=\"1231\"\u003e\n\u003cp data-start=\"1169\" data-end=\"1231\"\u003eWhy women are central to the future of the longevity economy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1232\" data-end=\"1294\"\u003e\n\u003cp data-start=\"1234\" data-end=\"1294\"\u003eHow businesses can bridge the gap between myth and reality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1296\" data-end=\"1326\"\u003eWho should read this book:\u003c\/h3\u003e\n\u003cul data-start=\"1327\" data-end=\"1498\"\u003e\n\u003cli data-start=\"1327\" data-end=\"1362\"\u003e\n\u003cp data-start=\"1329\" data-end=\"1362\"\u003eBusiness leaders and executives\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1363\" data-end=\"1403\"\u003e\n\u003cp data-start=\"1365\" data-end=\"1403\"\u003eEntrepreneurs and product innovators\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1404\" data-end=\"1433\"\u003e\n\u003cp data-start=\"1406\" data-end=\"1433\"\u003eMarketers and strategists\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1434\" data-end=\"1498\"\u003e\n\u003cp data-start=\"1436\" data-end=\"1498\"\u003eAnyone interested in demographics, aging, and future markets\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1500\" data-end=\"1535\"\u003eWhy buy The Longevity Economy from Readers’ Republik:\u003c\/h3\u003e\n\u003cul data-start=\"1536\" data-end=\"1682\"\u003e\n\u003cli data-start=\"1536\" data-end=\"1589\"\u003e\n\u003cp data-start=\"1538\" data-end=\"1589\"\u003eAuthentic, original business and economics titles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1590\" data-end=\"1625\"\u003e\n\u003cp data-start=\"1592\" data-end=\"1625\"\u003eFast delivery anywhere in Kenya\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1626\" data-end=\"1682\"\u003e\n\u003cp data-start=\"1628\" data-end=\"1682\"\u003eCarefully curated books for forward-thinking readers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Readers Republik","offers":[{"title":"Default Title","offer_id":43004369010777,"sku":null,"price":4500.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/4292\/1049\/files\/3_52d0d7cd-2ab3-4c7f-b6e5-028075bfbdcf.jpg?v=1769489855","url":"https:\/\/readersrepublik.com\/products\/the-longevity-economy-joseph-f-coughlin","provider":"Readers Republik","version":"1.0","type":"link"}