{"product_id":"the-long-tail-chris-anderson","title":"The Long Tail - Chris Anderson","description":"\u003ch3 data-start=\"0\" data-end=\"91\"\u003eThe Long Tail: Why the Future of Business Is Selling Less of More — Chris Anderson\u003c\/h3\u003e\n\u003cp data-start=\"93\" data-end=\"595\"\u003e\u003cem data-start=\"93\" data-end=\"108\"\u003eThe Long Tail\u003c\/em\u003e is a landmark business book that explains how digital markets have completely reshaped commerce, culture, and consumer behavior. Chris Anderson shows that success is no longer driven only by bestsellers and blockbusters, but by selling many niche products to many different people. From Amazon and Netflix to music, media, and online retail, this book reveals why the future belongs to businesses that understand abundance, choice, and niche demand. \u003cstrong data-start=\"559\" data-end=\"595\"\u003eBuy in Kenya with fast delivery.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"597\" data-end=\"622\"\u003e What you’ll learn\u003c\/h3\u003e\n\u003cul data-start=\"623\" data-end=\"892\"\u003e\n\u003cli data-start=\"623\" data-end=\"677\"\u003e\n\u003cp data-start=\"625\" data-end=\"677\"\u003eWhy niche products can outperform blockbuster hits\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"678\" data-end=\"724\"\u003e\n\u003cp data-start=\"680\" data-end=\"724\"\u003eHow digital platforms unlock hidden demand\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"725\" data-end=\"770\"\u003e\n\u003cp data-start=\"727\" data-end=\"770\"\u003eThe economics behind infinite shelf space\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"771\" data-end=\"826\"\u003e\n\u003cp data-start=\"773\" data-end=\"826\"\u003eHow technology reshapes consumer choice and markets\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"827\" data-end=\"892\"\u003e\n\u003cp data-start=\"829\" data-end=\"892\"\u003eWhy “less of more” can be more profitable than “more of less”\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"894\" data-end=\"926\"\u003e Who should read the book\u003c\/h3\u003e\n\u003cul data-start=\"927\" data-end=\"1092\"\u003e\n\u003cli data-start=\"927\" data-end=\"965\"\u003e\n\u003cp data-start=\"929\" data-end=\"965\"\u003eEntrepreneurs and startup founders\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"966\" data-end=\"1006\"\u003e\n\u003cp data-start=\"968\" data-end=\"1006\"\u003eOnline sellers and digital marketers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1007\" data-end=\"1044\"\u003e\n\u003cp data-start=\"1009\" data-end=\"1044\"\u003eBusiness strategists and managers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1045\" data-end=\"1092\"\u003e\n\u003cp data-start=\"1047\" data-end=\"1092\"\u003eCreators, publishers, and platform builders\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1094\" data-end=\"1132\"\u003e Why buy The Long Tail from Readers’ Republik\u003c\/h3\u003e\n\u003cul data-start=\"1133\" data-end=\"1299\"\u003e\n\u003cli data-start=\"1133\" data-end=\"1176\"\u003e\n\u003cp data-start=\"1135\" data-end=\"1176\"\u003eFast and reliable delivery across Kenya\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1177\" data-end=\"1219\"\u003e\n\u003cp data-start=\"1179\" data-end=\"1219\"\u003eAuthentic, high-quality business books\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1220\" data-end=\"1263\"\u003e\n\u003cp data-start=\"1222\" data-end=\"1263\"\u003eCurated titles for modern entrepreneurs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Readers Republik","offers":[{"title":"Default Title","offer_id":43014295650393,"sku":null,"price":2750.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/4292\/1049\/files\/5_bca941d7-21c0-4e63-85a0-c302d69d52f8.jpg?v=1769183483","url":"https:\/\/readersrepublik.com\/products\/the-long-tail-chris-anderson","provider":"Readers Republik","version":"1.0","type":"link"}