{"product_id":"the-anatomy-of-buzz-emanuel-rosen","title":"The Anatomy of Buzz - Emanuel Rosen","description":"\u003ch3 data-start=\"0\" data-end=\"84\"\u003e\u003cstrong data-start=\"4\" data-end=\"82\"\u003eThe Anatomy of Buzz: How to Create Word of Mouth Marketing — Emanuel Rosen\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"86\" data-end=\"441\"\u003e\u003cem data-start=\"86\" data-end=\"107\"\u003eThe Anatomy of Buzz\u003c\/em\u003e reveals the secrets behind creating marketing campaigns that get people talking. Drawing on over 150 interviews with executives, marketing leaders, and researchers, Emanuel Rosen shows how major brands have successfully generated buzz and how you can apply the same strategies to your business. \u003cstrong data-start=\"403\" data-end=\"439\"\u003eBuy in Kenya with fast delivery.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"443\" data-end=\"470\"\u003e\u003cstrong data-start=\"447\" data-end=\"468\"\u003eWhat you’ll learn\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"471\" data-end=\"722\"\u003e\n\u003cli data-start=\"471\" data-end=\"537\"\u003e\n\u003cp data-start=\"473\" data-end=\"537\"\u003eHow to spark word-of-mouth interest in your product or service\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"538\" data-end=\"602\"\u003e\n\u003cp data-start=\"540\" data-end=\"602\"\u003eTechniques to sustain long-term buzz and customer engagement\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"603\" data-end=\"663\"\u003e\n\u003cp data-start=\"605\" data-end=\"663\"\u003eInsights from successful campaigns and marketing leaders\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"664\" data-end=\"722\"\u003e\n\u003cp data-start=\"666\" data-end=\"722\"\u003eHow to leverage social influence to amplify your brand\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"724\" data-end=\"758\"\u003e\u003cstrong data-start=\"728\" data-end=\"756\"\u003eWho should read the book\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"759\" data-end=\"927\"\u003eIdeal for marketers, entrepreneurs, business owners, and anyone looking to understand how ideas spread, influence buying behavior, and create loyal brand communities.\u003c\/p\u003e\n\u003ch3 data-start=\"929\" data-end=\"969\"\u003e\u003cstrong data-start=\"933\" data-end=\"967\"\u003eWhy buy The Anatomy of Buzz from Readers’ Republik\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"970\" data-end=\"1112\"\u003e\n\u003cli data-start=\"970\" data-end=\"1000\"\u003e\n\u003cp data-start=\"972\" data-end=\"1000\"\u003eFast delivery across Kenya\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1001\" data-end=\"1061\"\u003e\n\u003cp data-start=\"1003\" data-end=\"1061\"\u003eTrusted source for marketing and business strategy books\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1062\" data-end=\"1112\"\u003e\n\u003cp data-start=\"1064\" data-end=\"1112\"\u003eConvenient online ordering with secure payment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Readers Republik","offers":[{"title":"Default Title","offer_id":42988868730969,"sku":null,"price":2430.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/4292\/1049\/files\/buzz.jpg?v=1768476645","url":"https:\/\/readersrepublik.com\/products\/the-anatomy-of-buzz-emanuel-rosen","provider":"Readers Republik","version":"1.0","type":"link"}