{"product_id":"spin-selling-neil-rackham","title":"SPIN Selling - Neil Rackham","description":"\u003ch3 data-start=\"0\" data-end=\"82\"\u003eSPIN Selling: Situation, Problem, Implication, Need-Payoff — Neil Rackham\u003c\/h3\u003e\n\u003cp data-start=\"84\" data-end=\"626\"\u003e\u003cem data-start=\"84\" data-end=\"98\"\u003eSPIN Selling\u003c\/em\u003e is the groundbreaking international bestseller that transformed high-value sales. Based on 12 years of research by the Huthwaite Corporation, Neil Rackham reveals why traditional sales techniques fail in major sales and how the SPIN method—Situation, Problem, Implication, Need-Payoff—can dramatically improve results. Packed with real-world examples, case studies, and practical techniques, this book is essential for anyone selling or managing sales of high-value products and services. \u003cstrong data-start=\"588\" data-end=\"624\"\u003eBuy in Kenya with fast delivery.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"628\" data-end=\"649\"\u003eWhat you’ll learn\u003c\/h3\u003e\n\u003cul data-start=\"650\" data-end=\"972\"\u003e\n\u003cli data-start=\"650\" data-end=\"713\"\u003e\n\u003cp data-start=\"652\" data-end=\"713\"\u003eWhy conventional sales methods fail in large, complex deals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"714\" data-end=\"782\"\u003e\n\u003cp data-start=\"716\" data-end=\"782\"\u003eHow to use the SPIN strategy to uncover client needs effectively\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"783\" data-end=\"842\"\u003e\n\u003cp data-start=\"785\" data-end=\"842\"\u003eTechniques to increase sales volume with major accounts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"843\" data-end=\"907\"\u003e\n\u003cp data-start=\"845\" data-end=\"907\"\u003eHow to structure conversations for maximum impact and buy-in\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"908\" data-end=\"972\"\u003e\n\u003cp data-start=\"910\" data-end=\"972\"\u003eInsights from real-world case studies and extensive research\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"974\" data-end=\"1002\"\u003eWho should read the book\u003c\/h3\u003e\n\u003cul data-start=\"1003\" data-end=\"1254\"\u003e\n\u003cli data-start=\"1003\" data-end=\"1066\"\u003e\n\u003cp data-start=\"1005\" data-end=\"1066\"\u003eSales professionals handling high-value or complex products\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1067\" data-end=\"1120\"\u003e\n\u003cp data-start=\"1069\" data-end=\"1120\"\u003eSales managers looking to train and improve teams\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1121\" data-end=\"1189\"\u003e\n\u003cp data-start=\"1123\" data-end=\"1189\"\u003eEntrepreneurs and business owners seeking to grow major accounts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1190\" data-end=\"1254\"\u003e\n\u003cp data-start=\"1192\" data-end=\"1254\"\u003eAnyone serious about improving persuasion and closing skills\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1256\" data-end=\"1290\"\u003eWhy buy SPIN Selling from Readers’ Republik\u003c\/h3\u003e\n\u003cul data-start=\"1291\" data-end=\"1489\"\u003e\n\u003cli data-start=\"1291\" data-end=\"1330\"\u003e\n\u003cp data-start=\"1293\" data-end=\"1330\"\u003eCurated sales and business classics\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1331\" data-end=\"1374\"\u003e\n\u003cp data-start=\"1333\" data-end=\"1374\"\u003eFast and reliable delivery across Kenya\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1375\" data-end=\"1430\"\u003e\n\u003cp data-start=\"1377\" data-end=\"1430\"\u003eTrusted Kenyan online bookstore for authentic books\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Readers Republik","offers":[{"title":"Default Title","offer_id":43013527011417,"sku":null,"price":4880.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/4292\/1049\/files\/3_580b22b4-6ee4-490f-94a0-16325bc4476f.jpg?v=1769175976","url":"https:\/\/readersrepublik.com\/products\/spin-selling-neil-rackham","provider":"Readers Republik","version":"1.0","type":"link"}