{"product_id":"ogilvy-on-advertising-david-ogilvy","title":"Ogilvy on Advertising - David Ogilvy","description":"\u003ch3 data-start=\"0\" data-end=\"45\"\u003eOgilvy on Advertising — David Ogilvy\u003c\/h3\u003e\n\u003cp data-start=\"47\" data-end=\"512\"\u003e\u003cem data-start=\"47\" data-end=\"70\"\u003eOgilvy on Advertising\u003c\/em\u003e is a candid and essential guide to the art and science of advertising from one of the most respected figures in the industry. David Ogilvy shares insider knowledge on crafting effective campaigns, writing compelling copy, and understanding consumer behavior. Packed with practical advice, real-world examples, and research insights, this book remains a must-read for anyone in marketing or advertising. \u003cstrong data-start=\"474\" data-end=\"510\"\u003eBuy in Kenya with fast delivery.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"514\" data-end=\"535\"\u003eWhat you’ll learn\u003c\/h3\u003e\n\u003cul data-start=\"536\" data-end=\"844\"\u003e\n\u003cli data-start=\"536\" data-end=\"582\"\u003e\n\u003cp data-start=\"538\" data-end=\"582\"\u003eHow to create advertising that truly works\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"583\" data-end=\"645\"\u003e\n\u003cp data-start=\"585\" data-end=\"645\"\u003eTechniques for writing persuasive, attention-grabbing copy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"646\" data-end=\"701\"\u003e\n\u003cp data-start=\"648\" data-end=\"701\"\u003eHow to choose the right agency and manage campaigns\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"702\" data-end=\"766\"\u003e\n\u003cp data-start=\"704\" data-end=\"766\"\u003eInsights from research that can transform marketing strategy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"767\" data-end=\"844\"\u003e\n\u003cp data-start=\"769\" data-end=\"844\"\u003eWays advertising can be applied to products, services, and even charities\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"846\" data-end=\"874\"\u003eWho should read the book\u003c\/h3\u003e\n\u003cul data-start=\"875\" data-end=\"1051\"\u003e\n\u003cli data-start=\"875\" data-end=\"918\"\u003e\n\u003cp data-start=\"877\" data-end=\"918\"\u003eMarketing and advertising professionals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"919\" data-end=\"956\"\u003e\n\u003cp data-start=\"921\" data-end=\"956\"\u003eBusiness owners and entrepreneurs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"957\" data-end=\"993\"\u003e\n\u003cp data-start=\"959\" data-end=\"993\"\u003eCopywriters and content creators\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"994\" data-end=\"1051\"\u003e\n\u003cp data-start=\"996\" data-end=\"1051\"\u003eStudents studying marketing, communications, or media\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1053\" data-end=\"1087\"\u003eWhy buy Ogilvy on Advertising  from Readers’ Republik\u003c\/h3\u003e\n\u003cul data-start=\"1088\" data-end=\"1303\"\u003e\n\u003cli data-start=\"1088\" data-end=\"1142\"\u003e\n\u003cp data-start=\"1090\" data-end=\"1142\"\u003eCarefully selected marketing and business classics\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1143\" data-end=\"1186\"\u003e\n\u003cp data-start=\"1145\" data-end=\"1186\"\u003eFast and reliable delivery across Kenya\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1187\" data-end=\"1243\"\u003e\n\u003cp data-start=\"1189\" data-end=\"1243\"\u003eTrusted Kenyan online bookstore for authentic titles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Readers Republik","offers":[{"title":"Default Title","offer_id":43013530189913,"sku":null,"price":4090.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/4292\/1049\/files\/4_73b5633e-654a-4538-b57a-19deef61d5d3.jpg?v=1769489710","url":"https:\/\/readersrepublik.com\/products\/ogilvy-on-advertising-david-ogilvy","provider":"Readers Republik","version":"1.0","type":"link"}