{"product_id":"economist-iain-ellwood","title":"Economist - Iain Ellwood","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle data-turn=\"assistant\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-160\" data-turn-id=\"32574400-096f-456d-82ff-4a8614dfa8b6\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-model-slug=\"gpt-5-mini\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" dir=\"auto\" data-message-id=\"40e60c8a-a069-4ffb-ba58-c005e5ddc2a6\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003ch3 data-end=\"37\" data-start=\"0\"\u003eEconomist: Marketing for Growth \u003cstrong data-end=\"57\" data-start=\"38\"\u003eby Iain Ellwood\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp data-end=\"395\" data-start=\"61\"\u003eMarketing for Growth shows how marketing can become the most powerful driver of business growth. Using real-world examples from global companies like Amazon, Red Bull, Zara, and Virgin, the book provides practical guidance on generating revenue, improving profitability, and growing sustainably. \u003cstrong data-end=\"393\" data-start=\"357\"\u003eBuy in Kenya with fast delivery.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"421\" data-start=\"397\"\u003eWhat you’ll learn:\u003c\/h3\u003e\n\u003cul data-end=\"736\" data-start=\"422\"\u003e\n\u003cli data-end=\"485\" data-start=\"422\"\u003e\n\u003cp data-end=\"485\" data-start=\"424\"\u003eHow to identify and prioritize your most valuable customers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"534\" data-start=\"486\"\u003e\n\u003cp data-end=\"534\" data-start=\"488\"\u003eEffective strategies to drive revenue growth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"594\" data-start=\"535\"\u003e\n\u003cp data-end=\"594\" data-start=\"537\"\u003eWays to improve profitability through smarter marketing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"674\" data-start=\"595\"\u003e\n\u003cp data-end=\"674\" data-start=\"597\"\u003eHow marketing insights can guide product, service, and process improvements\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"736\" data-start=\"675\"\u003e\n\u003cp data-end=\"736\" data-start=\"677\"\u003eLessons from global businesses across multiple industries\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"770\" data-start=\"738\"\u003eWho should read this book:\u003c\/h3\u003e\n\u003cul data-end=\"980\" data-start=\"771\"\u003e\n\u003cli data-end=\"824\" data-start=\"771\"\u003e\n\u003cp data-end=\"824\" data-start=\"773\"\u003eMarketing professionals aiming to maximize impact\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"871\" data-start=\"825\"\u003e\n\u003cp data-end=\"871\" data-start=\"827\"\u003eBusiness leaders seeking growth strategies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"928\" data-start=\"872\"\u003e\n\u003cp data-end=\"928\" data-start=\"874\"\u003eEntrepreneurs looking to align marketing with profit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"980\" data-start=\"929\"\u003e\n\u003cp data-end=\"980\" data-start=\"931\"\u003eStudents of business, marketing, and management\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1019\" data-start=\"982\"\u003eWhy buy Economist  from Readers’ Republik:\u003c\/h3\u003e\n\u003cul data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1153\" data-start=\"1020\"\u003e\n\u003cli data-end=\"1059\" data-start=\"1020\"\u003e\n\u003cp data-end=\"1059\" data-start=\"1022\"\u003eAuthentic, original business titles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1095\" data-start=\"1060\"\u003e\n\u003cp data-end=\"1095\" data-start=\"1062\"\u003eFast delivery anywhere in Kenya\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-is-last-node=\"\" data-end=\"1153\" data-start=\"1096\"\u003e\n\u003cp data-is-last-node=\"\" data-end=\"1153\" data-start=\"1098\"\u003eCurated books for serious thinkers and business leaders\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Readers Republik","offers":[{"title":"Default Title","offer_id":43004125904985,"sku":null,"price":3290.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/4292\/1049\/files\/3_6b822723-b12a-459c-be53-8a17d6ce5047.jpg?v=1768984657","url":"https:\/\/readersrepublik.com\/products\/economist-iain-ellwood","provider":"Readers Republik","version":"1.0","type":"link"}