{"product_id":"crossing-the-chasm-geoffrey-a-moore","title":"Crossing the Chasm - Geoffrey A. Moore","description":"\u003ch3 data-start=\"179\" data-end=\"291\"\u003eCrossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore\u003c\/h3\u003e\n\u003cp data-start=\"293\" data-end=\"849\"\u003e\u003cem data-start=\"293\" data-end=\"313\"\u003eCrossing the Chasm\u003c\/em\u003e is the definitive guide to turning innovative products into mainstream successes. Geoffrey A. Moore explains why many breakthrough technologies fail to reach mass markets and introduces the famous “Technology Adoption Life Cycle,” highlighting the critical gap between early adopters and the early majority. Fully revised and updated, this edition includes modern examples, digital-era marketing strategies, and fresh insights to help innovators successfully scale adoption and accelerate growth. \u003cstrong data-start=\"811\" data-end=\"847\"\u003eBuy in Kenya with fast delivery.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"851\" data-end=\"875\"\u003eWhat you’ll learn:\u003c\/h3\u003e\n\u003cul data-start=\"876\" data-end=\"1202\"\u003e\n\u003cli data-start=\"876\" data-end=\"924\"\u003e\n\u003cp data-start=\"878\" data-end=\"924\"\u003eHow the Technology Adoption Life Cycle works\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"925\" data-end=\"993\"\u003e\n\u003cp data-start=\"927\" data-end=\"993\"\u003eWhy disruptive products often fail to reach mainstream customers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"994\" data-end=\"1075\"\u003e\n\u003cp data-start=\"996\" data-end=\"1075\"\u003eStrategies for crossing the gap between early adopters and the early majority\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1076\" data-end=\"1142\"\u003e\n\u003cp data-start=\"1078\" data-end=\"1142\"\u003eModern marketing approaches for high-tech and digital products\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1143\" data-end=\"1202\"\u003e\n\u003cp data-start=\"1145\" data-end=\"1202\"\u003eHow to accelerate adoption across all customer segments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1204\" data-end=\"1235\"\u003eWho should read the Book:\u003c\/h3\u003e\n\u003cul data-start=\"1236\" data-end=\"1398\"\u003e\n\u003cli data-start=\"1236\" data-end=\"1277\"\u003e\n\u003cp data-start=\"1238\" data-end=\"1277\"\u003eStartup founders and product managers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1278\" data-end=\"1333\"\u003e\n\u003cp data-start=\"1280\" data-end=\"1333\"\u003eMarketers selling innovative or disruptive products\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1334\" data-end=\"1398\"\u003e\n\u003cp data-start=\"1336\" data-end=\"1398\"\u003eEntrepreneurs and business leaders in tech-driven industries\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1400\" data-end=\"1437\"\u003eWhy buy Crossing the Chasm from Readers’ Republik:\u003c\/h3\u003e\n\u003cul data-start=\"1438\" data-end=\"1686\"\u003e\n\u003cli data-start=\"1438\" data-end=\"1470\"\u003e\n\u003cp data-start=\"1440\" data-end=\"1470\"\u003eReliable and original titles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1471\" data-end=\"1514\"\u003e\n\u003cp data-start=\"1473\" data-end=\"1514\"\u003eEasy ordering straight to your doorstep\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1515\" data-end=\"1560\"\u003e\n\u003cp data-start=\"1517\" data-end=\"1560\"\u003eFast and convenient delivery across Kenya\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Readers Republik","offers":[{"title":"Default Title","offer_id":43000595710041,"sku":null,"price":4150.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/4292\/1049\/files\/chasm.jpg?v=1768908217","url":"https:\/\/readersrepublik.com\/products\/crossing-the-chasm-geoffrey-a-moore","provider":"Readers Republik","version":"1.0","type":"link"}