{"product_id":"competitive-advantage-michael-e-porter","title":"Competitive Advantage - Michael E. Porter","description":"\u003ch3 data-start=\"132\" data-end=\"209\"\u003e\n\u003cstrong data-start=\"136\" data-end=\"207\"\u003eCompetitive Advantage: Creating and Sustaining Superior Performance \u003c\/strong\u003e\u003cstrong data-start=\"210\" data-end=\"234\"\u003eby Michael E. Porter\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"236\" data-end=\"708\"\u003eA foundational strategy classic that explains \u003cem data-start=\"282\" data-end=\"287\"\u003ewhy\u003c\/em\u003e some firms outperform others—and how that advantage can be sustained. In \u003cem data-start=\"361\" data-end=\"384\"\u003eCompetitive Advantage\u003c\/em\u003e, Michael E. Porter introduces the \u003cstrong data-start=\"419\" data-end=\"434\"\u003evalue chain\u003c\/strong\u003e, a powerful framework that breaks a firm into activities to reveal the true sources of cost leadership and differentiation. This book moves strategy from abstract vision to practical, internally consistent action. \u003cstrong data-start=\"649\" data-end=\"684\"\u003eBuy in Kenya with fast delivery\u003c\/strong\u003e from Readers’ Republik.\u003c\/p\u003e\n\u003ch3 data-start=\"710\" data-end=\"735\"\u003e\u003cstrong data-start=\"714\" data-end=\"735\"\u003eWhat you’ll learn\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"736\" data-end=\"1119\"\u003e\n\u003cli data-start=\"736\" data-end=\"809\"\u003e\n\u003cp data-start=\"738\" data-end=\"809\"\u003eHow the value chain reveals the real drivers of competitive advantage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"810\" data-end=\"893\"\u003e\n\u003cp data-start=\"812\" data-end=\"893\"\u003eWays to achieve cost leadership or differentiation through strategic activities\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"894\" data-end=\"974\"\u003e\n\u003cp data-start=\"896\" data-end=\"974\"\u003eHow buyer value is created and why customers choose one product over another\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"975\" data-end=\"1045\"\u003e\n\u003cp data-start=\"977\" data-end=\"1045\"\u003eThe role of activity fit across suppliers, the firm, and customers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1046\" data-end=\"1119\"\u003e\n\u003cp data-start=\"1048\" data-end=\"1119\"\u003eHow to assess diversification and industry segmentation strategically\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1121\" data-end=\"1154\"\u003e\u003cstrong data-start=\"1125\" data-end=\"1154\"\u003eWho should read this book\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1155\" data-end=\"1367\"\u003e\n\u003cli data-start=\"1155\" data-end=\"1195\"\u003e\n\u003cp data-start=\"1157\" data-end=\"1195\"\u003eBusiness leaders and senior managers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1196\" data-end=\"1247\"\u003e\n\u003cp data-start=\"1198\" data-end=\"1247\"\u003eStrategy, finance, and operations professionals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1248\" data-end=\"1308\"\u003e\n\u003cp data-start=\"1250\" data-end=\"1308\"\u003eEntrepreneurs building long-term competitive positioning\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1309\" data-end=\"1367\"\u003e\n\u003cp data-start=\"1311\" data-end=\"1367\"\u003eMBA students and serious students of business strategy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1369\" data-end=\"1407\"\u003e\u003cstrong data-start=\"1373\" data-end=\"1407\"\u003eWhy buy Competitive Advantage from Readers’ Republik\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1408\" data-end=\"1561\"\u003e\n\u003cli data-start=\"1408\" data-end=\"1458\"\u003e\n\u003cp data-start=\"1410\" data-end=\"1458\"\u003eOriginal, globally respected business classics\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1459\" data-end=\"1494\"\u003e\n\u003cp data-start=\"1461\" data-end=\"1494\"\u003eBuy in Kenya with fast delivery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1495\" data-end=\"1561\"\u003e\n\u003cp data-start=\"1497\" data-end=\"1561\"\u003eCurated titles for ambitious, curious, and unstoppable readers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Readers Republik","offers":[{"title":"Default Title","offer_id":43012036853849,"sku":null,"price":5150.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/4292\/1049\/files\/5_fa31655c-3c9a-4365-aef2-4b31d42dbe74.jpg?v=1769489777","url":"https:\/\/readersrepublik.com\/products\/competitive-advantage-michael-e-porter","provider":"Readers Republik","version":"1.0","type":"link"}