{"product_id":"blue-ocean-strategy-w-chan-kim-rene-mauborgne","title":"Blue Ocean Strategy - W. Chan Kim, Rene Mauborgne","description":"\u003ch3 data-start=\"0\" data-end=\"98\"\u003e\u003cstrong\u003eBlue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim \u0026amp; Renée Mauborgne\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"152\" data-end=\"381\"\u003e\u003cem data-start=\"152\" data-end=\"170\"\u003eBlue Ocean Shift\u003c\/em\u003e is the practical follow-up to the global bestseller \u003cem data-start=\"223\" data-end=\"244\"\u003eBlue Ocean Strategy\u003c\/em\u003e. It shows leaders how to move beyond cut-throat competition and create new demand with confidence. Buy in Kenya and enjoy fast delivery.\u003c\/p\u003e\n\u003ch3 data-start=\"383\" data-end=\"406\"\u003eWhat you’ll learn\u003c\/h3\u003e\n\u003cul data-start=\"407\" data-end=\"704\"\u003e\n\u003cli data-start=\"407\" data-end=\"469\"\u003e\n\u003cp data-start=\"409\" data-end=\"469\"\u003eHow to shift from crowded “red oceans” to new market space\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"470\" data-end=\"535\"\u003e\n\u003cp data-start=\"472\" data-end=\"535\"\u003eA step-by-step process for creating growth without disruption\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"536\" data-end=\"587\"\u003e\n\u003cp data-start=\"538\" data-end=\"587\"\u003eHow to build confidence and buy-in across teams\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"588\" data-end=\"650\"\u003e\n\u003cp data-start=\"590\" data-end=\"650\"\u003eTools to identify new value for customers and noncustomers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"651\" data-end=\"704\"\u003e\n\u003cp data-start=\"653\" data-end=\"704\"\u003eCommon pitfalls to avoid when pursuing innovation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"706\" data-end=\"730\"\u003eWho should read the Book\u003c\/h3\u003e\n\u003cp data-start=\"731\" data-end=\"880\"\u003eEntrepreneurs, managers, startup founders, nonprofit leaders, and executives looking to unlock growth without competing head-on in saturated markets.\u003c\/p\u003e\n\u003ch3 data-start=\"882\" data-end=\"918\"\u003eWhy buy Blue Ocean Strategy from Readers’ Republik\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFast delivery anywhere in Kenya\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTrusted local bookstore\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCurated selection of meaningful reads\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Readers Republik","offers":[{"title":"Default Title","offer_id":42918599032921,"sku":null,"price":5590.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/4292\/1049\/files\/strategy_3d5e8683-0721-4fca-9d84-aa28858431c1.jpg?v=1769490926","url":"https:\/\/readersrepublik.com\/products\/blue-ocean-strategy-w-chan-kim-rene-mauborgne","provider":"Readers Republik","version":"1.0","type":"link"}