Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation by Nirmalya Kumar
Marketing As Strategy shows how marketing can move beyond advertising and promotion to become a strategic driver of growth and innovation. Nirmalya Kumar explains how marketers can align with CEO priorities, delivering value to customers while boosting the bottom line. Buy in Kenya with fast delivery.
What you’ll learn:
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How marketing can influence an organization’s overall strategy
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The seven initiatives that connect marketing to profit and growth
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Ways to move from tactical execution to strategic leadership
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How to address CEO concerns and elevate marketing’s impact
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Cross-functional approaches for driving customer value and business success
Who should read this book:
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Marketing leaders seeking to become strategic partners
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CEOs and executives aiming to integrate marketing with business strategy
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Business students studying marketing, management, or strategy
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Entrepreneurs who want to leverage marketing for sustainable growth
Why buy Marketing As Strategy from Readers’ Republik:
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Authentic, original business titles
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Fast delivery anywhere in Kenya
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Carefully curated books for business thinkers and leaders
