Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim & Renée Mauborgne
Blue Ocean Shift is the practical follow-up to the global bestseller Blue Ocean Strategy. It shows leaders how to move beyond cut-throat competition and create new demand with confidence. Buy in Kenya and enjoy fast delivery.
What you’ll learn
How to shift from crowded “red oceans” to new market space
A step-by-step process for creating growth without disruption
How to build confidence and buy-in across teams
Tools to identify new value for customers and noncustomers
Common pitfalls to avoid when pursuing innovation
Who should read the Book
Entrepreneurs, managers, startup founders, nonprofit leaders, and executives looking to unlock growth without competing head-on in saturated markets.
Why buy Blue Ocean Shift from Readers’ Republik
Fast delivery anywhere in Kenya
Trusted local bookstore
Curated selection of meaningful reads
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