Alchemy - Rory Sutherland

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

by Rory Sutherland

Logic alone doesn’t always drive success—sometimes it’s creativity, psychology, and a touch of “magic” that make the difference. Alchemy explores how unconventional thinking can transform brands, businesses, and life. Rory Sutherland, a marketing expert, reveals why human behavior often defies logic and how understanding perception, emotion, and incentives can create extraordinary results. Buy in Kenya with fast delivery and discover how to turn insights into impact in unpredictable ways.

What you’ll learn

• How perception and psychology influence decisions

• Why traditional logic often fails in business and marketing

• How small, creative changes can produce outsized results

• The role of experimentation and unconventional thinking

• How to apply behavioral insights to brands, products, and personal decisions

Who should read the book

• Entrepreneurs and marketers seeking innovative strategies

• Leaders looking to influence people and drive change

• Anyone curious about the science behind human behavior and decision-making

Why buy Alchemy from Readers’ Republik

• Fast, reliable delivery across Kenya

• Carefully curated books on business, marketing, and creativity

• Simple and trustworthy online shopping experience